The global tourism sector has come together to show its unity and readiness to restart as soon as conditions allow.
To celebrate the return of the FITUR International Tourism Fair, UNWTO united leaders from the public and private sectors to send out a strong message that tourism is ready to return. Secretary-General Zurab Pololikashvili welcomed distinguished guests to the Royal Theatre in Madrid, among them the newest UNWTO Ambassadors, including the manager of Atlético de Madrid football club Diego Simeone and model and entrepreneur, Valeria Mazza.
Reflecting unprecedented levels of political support for tourism, joining UNWTO at the evening event were Reyes Maroto, Minister of Industry, Trade and Tourism of Spain and the Mayor of Madrid, José Luis Martínez-Almeida. Furthermore, the sector’s ability to touch on almost every part of society was further reflected in the naming of UNWTO’s latest Ambassadors. Joining Mr Simeone and Ms Mazza in accepting the honor in Madrid were the latest UNWTO Special Ambassador for Gastronomy Tourism, chef Ramón Freixa Riera and business leaders Alejandro Bulgheroni and Frank Ranieri.