ATM 2021’s show theme is appropriately ‘A New Dawn for Travel & Tourism’ and spread across nine halls. Consistent with the existing density restrictions and social distancing guidelines and regulations, there will be 11,000 people in the halls at any given time.
HH Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, CEO and Founder of the Emirates Group, and chairman of Dubai World, officially inaugurated Arabian Travel Market (ATM) 2021 today, marking the start of the 28th edition of the Middle East’s largest travel and tourism exhibition.
HH Sheikh Ahmed was accompanied by HE Helal Saeed Al Marri, CEO of Dubai World Trade Centre (DWTC) and Director-General of Dubai’s Department of Tourism and Commerce Marketing (DTCM), Claude Blanc, WTM & IBTM Portfolio Director; Danielle Curtis, Exhibition Director the Middle East, ATM and other VIPs who embarked on a tour of the show floor as the four-day event got underway at DWTC.
The event will once again play an integral role in Arabian Travel Week, a 10-day long festival of travel and tourism events taking place in Dubai and online. In addition to the in-person Arabian Travel Market event, the travel events that are part of Arabian Travel Week are: travel technology exhibition Travel Forward, ARRIVAL Dubai for the tours and attractions sector, GBTA’s half-day virtual business travel conference, ITIC’s Middle East Tourism Investment Summit and regionally focused buyer groups including China, and of course ATM Virtual, the online edition of the ATM exhibition.
This year, for the first time in ATM history, a new hybrid format will mean a virtual ATM running a week later, from 24-26 May, to complement and reach a wider audience than ever before. ATM Virtual, which made its debut last year, proved to be a resounding success attracting 12,000 online attendees from 140 countries.
Source: eTN / Image: ATM